I moved away from this blog for some time, really I have many things to do and I could not get the time needed by the blog to write my experiences with the quality they deserve.
Well, in the twists of fate, I had the opportunity to support three times the Enterprising Ideas competition, which in basic terms is a business incubator model, where a large number of entrepreneurs present their projects and better developed the prize money will support the venture. My comment is directed to show that in Bolivia there are significant opportunities for the development of productive projects with ingredients competitive requirements, among which we see sustainability, quality and social impact. I've had in this very satisfying experience, seeing people who are willing to gamble on the future of the country from their businesses, looking to improve their quality of life and that of others within the regions, with proposals ranging from production of natural jams of exotic products from the Bolivian Amazon, to garment machines or automated wood carving, which are built with a high component of discarded vehicle parts. Since creativity and ingenuity of the people it is coming in this type of activity, based on their own experiences and items available your environment, you can create companies that have strategic value in economic activities in different regions.
One of the biggest surprises I had in the first period was to find one of my marketing students prepared to run your enterprise, based on work done in the strategic marketing program.
As I said in the article this month in the Quallity Magazinne in Latin America must commit to the creation of companies with differential element for the global market, based on cultural aspects unique to each country, developing these products that only found on our continent, such as the Cape gooseberry, quinoa, amaranth, potatoes, but with high added value. I do change the model you see in coffee production in Colombia, where today it is offering a coffee house, offers an exotic flavor of a specific region of our geographic Colombia, giving a value to the social impact and the contribution that has within the local economy.
The success of our countries in the globalized world market is to find that combination of issues that in other continents no, they do not have our products do not have our ancestral and cultural roots, they have the taste of our land, which will implicit in every agricultural product that we export. But above all, do not have the human talent resources and creativity, that each element sees an opportunity to make a business, a business and a difference.
