Saturday, April 24, 2010

Free Movie Kates Playground

Culture and Creative Marketing Service Apple

Ayer en la noche, en una cena informal con un prestigioso abogado paceño estuvimos hablando sobre el problema que es notorio en muchas organizaciones en Bolivia, la capacidad del recurso human to understand the importance of the customer when providing any service. This lawyer told me that he has been a struggle to get its secretariat to take the data from the callers on the phone, I had so far not been able to get in a notebook are listed the names and phone numbers callers and do not know how. This is a typical example of what happens in many companies, people have been unable to define the true importance of doing the right thing for the customer, why is that? the truth is the relationship of the culture of the people brought into the business after five years of living in this city I keep asking the common sense of its inhabitants, when I go to do some turns in the south or center of the city, I see how people are acting in their environment, regardless of others, only care the least effort for them, as happens in companies. If we see a typical day in the street 21 Calacoto, we can find two or three cars parked side by side, plugging the track, just because people do not want to walk two or three blocks and leave your car in a place not to interfere . While companies see that people do not pay attention to what customers need, I've always had the idea that if a customer takes the trouble to telephone the office, is because I really need something and the least that the person answering the phone can provide an adequate response, and explain that the lawyer is not in the time and please give your name and phone number so that the return will return the call. Failure to do this is like when you go for the 21 Calacoto find two cars stopped next to one another and additionally a taxi leaving a passenger at his side and has two hand weights, embroiled in an argument, while the remaining vehicles be locked in the track. That is the culture and service, only to have the awareness that what one is doing at any given time directly affects others if we do it the best way possible, which represents an additional effort for one, everyone will be better, but if not, the only beneficiary is the one who does things right, because they have to work harder.
While we have the idea that the best thing is to make the least effort in our work, our lives, one can never get out of this cycle of poor service. For this I have proposed to demand what I deserve at all, just because everything must learn to demand better service for employees and organizations are obliged to provide good service.
demand is key to improvement in all aspects, but is necessary for companies to invest in training their human resources service for people to have a clear basis of the importance of the client for any type of organization.

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