Yesterday I received a link to the New York Times, which spoke of the occasional appearance of a new iPhone at prototype level, which was left on a table in a bar in California USA.
http://www.nytimes.com/2010/04/20/technology/companies/20apple.html?src=me&ref=technology
At night I explained to my students what had happened as the text of the NYT to see what you think about it, well, space was opened to review the case, where there were several points of view, between them the idea that it was the beginning of a marketing strategy created by Apple to launch its new iPhone. Given this suggestion, I hasten to reply that did not see it very clearly, as they should take into account the profile of the person who will find it, because the success of such marketing efforts is directly linked to a leader of opinion, fully understand the subject and takes the trouble to do an analysis of what was found in the table of the bar.
Leaving class, I go home, back to my idea of \u200b\u200ba new form of marketing, worked at Apple, and now I am forced to acknowledge my error, analyzing in detail all elements that can be interpret in what has become a whole story, I can only admit that last night was not correct my comment.
If we look at the fact, now everyone is this the news that Apple has "almost" ready a new iPhone, with interesting variations in performance and innovations such as video conferencing in this mobile phone. If we look at the historical moment of telecommunications in the U.S., where there is already talk of G4 platform, featuring improved connectivity for users and additionally Apple has just launched its iPad successful in terms of sales, whether or whether the company should face a reality, the new iPhone due out as quickly as as possible, but again make the call for a new release is not a good idea, I think, what defines a more effective and very economical to make available to the fans of the technology a new product without much effort.
Critical Success Factor of this exercise is to get someone with the right profile of opinion leader, and then use it to generate a buzz in the general Web on a chance meeting with the device through the blogs begin dynamics of communication as snowball, is reaching all corners of the globe, supported by the hype that provide daily the size of the NYT, by giving a special to the note printing and more even in their website.
that remains is to recognize that Apple is now a world leader in technological innovation and that is giving us a lesson in marketing to their fans and competitors worldwide. If this is true, that can only be seen in the unfolding of events in the future, Apple will maintain its undisputed leadership in the prestigious market for smart phones, showing Google that owners need not be the most recognized brand world today, and be available to millions of users to achieve success in the market. This comment is related to market failure was the launch of your phone Nexus One, where sales gained in the first forty days on the market, just came to 13.5% of those who received Apple's iPhone in the same period.
Thanks to the apple company, because today taught me how to achieve a real global impact on a budget, taking advantage of opportunities offered by the Internet.
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